📈The ROI of English: Language Proficiency and Business Success
The ROI of English: Proficiency as a Profit Driver
English fluency is a measurable asset, not a soft skill. This session quantifies its impact using an ROI framework, showing how it accelerates sales, reduces costly miscommunication, and powers global agility. We analyze cases like Rakuten’s “Englishnization”—a strategic mandate that fueled expansion despite cultural friction. The conclusion: integrate language training as core operational strategy to directly boost efficiency and market growth.
https://youtu.be/cWLXJALSJI0
The ROI of English: Proficiency as a Profit Driver
English fluency is a measurable asset, not a soft skill. This session quantifies its impact using an ROI framework, showing how it accelerates sales, reduces costly miscommunication, and powers global agility. We analyze cases like Rakuten’s “Englishnization”—a strategic mandate that fueled expansion despite cultural friction. The conclusion: integrate language training as core operational strategy to directly boost efficiency and market growth.
https://youtu.be/cWLXJALSJI0
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